Market Mapping
At Marcus Webb Associates, we offer market mapping as a strategic recruitment service that gives our clients a detailed understanding of the talent landscape before they hire. Whether you’re preparing to launch a critical search or exploring new markets, our insight helps you make smarter, faster and more informed hiring decisions.
What Is Market Mapping?
Market mapping is the process of researching and visualising the available talent pool for a specific skill set, discipline, or region. It answers three essential questions:
- Who exists?
- Where are they located?
- How can we attract them?
For businesses hiring in competitive or emerging areas this visibility is invaluable.
Why Clients Use Market Mapping Service
Our market mapping helps clients to:
- Justify salary bands and hiring budgets
- Understand why a role may be hard to fill
- Benchmark against industry and competitor hiring activity
- Identify the best locations for talent (e.g. onsite vs remote)
- Decide between internal hiring or external recruitment support
- Refine job specs to open the talent pipeline
What We Deliver
A typical market mapping project may include:
Detailed candidate landscape – Number of qualified individuals by skill, seniority, location and sector
Competitor hiring insights – Who is hiring, who is losing talent, and where the flow of talent is going
Geographical insights / heatmaps – Where talent is concentrated across the UK, Europe, or further afield
Skills breakdown – How common (or rare) certain tools, certifications or technologies are within the market
Salary benchmarking – Based on live data, market insight, and our placement history
Strategic recommendations – Tailored guidance on role design, location strategy, and how to attract top performers
How It Works
Our process typically involves:
Briefing & Role Definition
We go beyond the job description to understand what skills, experience and traits you really need
Talent Identification
Using a blend of sourcing tools we can identify and categorise relevant candidates both active and passive.
Data Visualisation & Insight Reporting
We compile the findings into a clean, presentation-ready report (PDF or slide deck), including visual heatmaps, skills breakdowns, and salary insights
Strategic Recommendations
Based on the findings, we advise on where and how to focus your hiring efforts, including adjustments to requirements or targeting new geographies.
When to Use Market Mapping
- Planning for future hiring or team expansion
- Exploring a new geography or product domain
- Benchmarking salary levels or talent availability
- Justifying business cases for budget or headcount
- Refining job descriptions to broaden candidate reach
Ready to Gain Clarity on the Talent Market?
Call us on +44 (0) 238 098 9512 or complete our contact form to request a tailored market mapping report.
